7 Reasons Why Corporate Culture is Important in 2015

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In a recent conversation, one of the people in the group shared an interesting point, according to Webster’s Dictionary the word ’culture’ was one of the most searched words last year. Of course this led the discussion into ‘why is culture more important today than it was 30 years ago?’

From everything that was covered in in our free ranging discussion here is what we concluded: culture was just as important 30 years ago, it simply did not receive the focus.

Before I share with you the views of those involved in our discussion, let’s first outline what is being referred to when people talk about a company’s culture. In simple terms, ‘it’s the way we do things around here’. It involves agreed values, attitudes and behaviours which are common knowledge to all people. These factors are based on a shared system of meanings which guide our behaviour, our understanding of events, and what we pay attention to.

In our discussion we agreed on seven points about why culture is important in 2015:

  • The body of compelling evidence continues to grow that shows there is a definitive causal link between the quality and constructive nature of an organisation’s culture and performance. To support this Liz Pellet from Johns Hopkins University found in her research that 95% of candidates interviewed place culture ahead of compensation.
  • Constructive cultures set the conditions for people to be able to bring their strengths to the fore and to contribute to and do their best work. The right culture supports increased productivity and quality.
  • Companies are losing their traditional sources of competitive advantage. Whether good or bad, culture is unique to your organisation; people can copy your strategy, however they cannot copy your culture.
  • The quality of your culture impacts your brand as a potential employer. The advent of digital marketing and social media means that your reputation, and therefore your brand, is more widely accessible and noticeable. Culture can be a customer and talent attractor and retainer.
  • Change has been with us since the beginning of time, if we had not changed we would still be living in caves. What is accelerating is the speed of change and the need to adapt to changing market and customer needs. A constructive culture is a great enabler.
  • Companies are employing people from an increasing range of diverse backgrounds, skills, and experience; an appropriately designed culture becomes a unifying platform.
  • When challenged by circumstance and under pressure, resilience is required. A constructive culture can provide a form of immunity as people have a clear guide about the behaviour required, what’s valued, and what they need to focus on and pay attention to.

We work with organisations and their leaders to begin the culture journey by assisting them to understand their current culture, identify cultural gap,s and design a culture that is uniquely theirs.


Vivente Australia enables leaders and managers develop the bond between people and performance, creating a powerful advantage: the synergy between people, leadership, management, and culture, produces performance that allows your business to achieve its best.

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